Client : School Project
Role : Graphic Designer
Platform : Website
Tools : Adobe Illustrator, After Effects
Year: 2017
Role : Graphic Designer
Platform : Website
Tools : Adobe Illustrator, After Effects
Year: 2017
This project was a re-brand exercise to test our skills to researching a business identifying its values and services and being able to find the proper elements to tell its visual identity
Logo Design Process
Penny Juice values creating 100% Fruit Juice. To visualize this mission statement, the brand deserves an image that consists of vibrant, fresh and bubbly graphical elements. Orange is the main colour to represent the value statement. The pictures above show a compact mood board. The vision I saw was seeing kids playing outside, fresh fruits and vibrant colours.
Colours
Pineapple yellow - A colour that represents fresh energy. This colour of sunshine is uplifting and symbolizes confidence. It stimulates the left side of the brain with clear thinking.
Vibrant orange - A colour that stimulates appetite and is associated with the good health.
Pecan brown - A colour that shows stability. It relates to nature and give a sense of assurance
Typography
Fredoka One - The font's provided a bubbly, bold statement to the brand.
Raleway - The sans-serif font bring differently styles and weights. It helps the brand keep a balance from being fun and looking professional.
Website Inspiration
For Inspiration, I asked myself answered these key questions:
Who are the competitors in the market?
How are they selling a similar service/product?
How are you inspired by these examples?
For Inspiration, I asked myself answered these key questions:
Who are the competitors in the market?
How are they selling a similar service/product?
How are you inspired by these examples?
I did some research and located examples of websites that inspired me based on their use of:
Imagery
Graphics and Colour
Typography
Imagery
Graphics and Colour
Typography
