Client : BrandM3dia
Role : Motion Graphic Designer
Platform : Social Media, Web
Tools : Adobe After Effects, Cinema 4D
Year : 2019
Role : Motion Graphic Designer
Platform : Social Media, Web
Tools : Adobe After Effects, Cinema 4D
Year : 2019
Brand Media is an ad agency based in Toronto that specializes in constructing interactive digital displays and custom software solutions. I joined the team in 2019 to help market their best-selling products, which is the SmartKiosk and Photo Booth. I was responsible for the motion graphic ads that were used for the social media marketing.
The Brand Elements
The first problem we had to tackle as an agency was getting the audience to know the face of the brand. The first step to this was defining the brand elements. We started of with the logo animation. The goal was to highlight the '3' which is in the logo. The three represented the 'three-essentials', three essential values the agency aimed for which was to engage the audience, executes the brief and create a wonderful experience for the client.
As part of social media promotion I thought it would be great to have 3D prototypes that demo the products features.
A compilation of the other products provided along with the SmartKiosk.